Based in Los Angeles, with deep connections in Boston, New York, and Washington, D.C., we help mission-driven ventures increase impact through communications, advocacy, narrative, and creative campaigns.
What does that look like in practice? A new playbook for using persuasion testing and digital ads to shift sentiment and influence narratives. A digital campaign to reach young workers through the power of social media influencers. An advocacy effort to expand access to postsecondary education in prison. Branding and communications strategies to spark institutional growth. These are just some examples of how we’ve used the following services to drive positive social change.
1.
Message & Narrative Strategies
What is the change you seek, who can give it to you, and what will persuade or otherwise convince them? Is a shift in tone, framing, or language enough? Or do you need to transform the underlying story that’s influencing your audiences’ thinking, the one they will turn to when deciding whether the change you seek is good or bad and how they should respond?
We create the messaging and narrative strategies that build power for good.
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- Audit + analysis
- Qualitative + quantitative research management
- Message framework development
- Narrative strategy design + execution
2.
Campaign Design & Management
Is your issue ripe for a campaign? What’s your theory of change? Where do you want to be at the end of year one, year two, and beyond? Do you have the infrastructure you need in place or are there gaps to fill?
We create campaigns and bring them to life, from conception and strategy to execution and measurement. And if you have an execution team in place but need help keeping the campaign on track, we can provide ongoing campaign direction and strategic counsel.
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- Issue + campaign assessments
- Audience mapping + goal setting
- Partner analysis + mapping
- Strategy + metrics development
- Outreach + engagement
- Ongoing strategic counsel + management
3.
Strategic Communications
Do you understand how the world perceives your organization or core issues? Is the opinion where it needs to be to achieve your mission and drive impact? Or is a shift (or amplification) in order? Do you have the people, stories, content, and other investments necessary to make communications a key part of your advocacy or organizational strategy?
We’ll provide you an honest assessment of where you are today and develop ambitious yet actionable recommendations for using communications to achieve your objectives tomorrow.
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- Perception audits + impact assessments
- Audience mapping + goal setting
- Communications planning + impact recommendations
- Re-branding leadership + oversight
- Ongoing strategic counsel (including guidance to help navigate the transition from strategy development to internal implementation)
4.
Custom Engagements & Partnerships
Social change curious, but not sure what you need? Give us a call and let’s have a conversation.
It’s in our DNA to be straight shooters and it’s our aim to work in service of good causes, people, and organizations. So we’ll let you know if 1235 Strategies can help. And if not, we’ll do what we can to offer advice, suggest different connections, or otherwise set you in the right direction.
Groups we Work with, have worked with, and love:
Case Study:
Safety Narrative Pilot
In partnership with the FrameWorks Institute: Creating a new safety and justice playbook
Case Study:
EITC Funders Network
Getting Young, Lower-Income Workers Paid: A pilot campaign to engage “hard to reach” audiences through authentic social media influencers
Case Study:
Vera Institute of Justice
Unlocking Potential: A campaign to reinstate Pell grants for students in prison